Attribution is not a guess
The source is on the lead, the lead is on the deal, the deal is on the invoice. The chain is one record long.
Marketing
Campaigns whose numbers sit beside the pipeline
Email campaigns, sequences, landing pages and social — reporting into the same record as the deal they produced.
What changes
Marketing, once it is in one place
Unsubscribes are honoured everywhere
One suppression list, checked on every send, whichever campaign it came from.
A rate comes with its count
A 100% open rate on four emails is not 40% on ten thousand, and the page says which you are looking at.
Forms feed the same list
A landing page or a web form creates the same lead as IndiaMART does, routed the same way.
How it works
Four steps, and then it runs
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01
Build the audience
Everyone, a segment, or a filter — counted before you send.
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02
Write once
A template with the person’s name and company filled in from their record.
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03
Send it
Paced, with bounces and unsubscribes handled on the way back.
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04
Read what happened
Opens, clicks and what it turned into, next to the pipeline it fed.
In scope
Everything this module covers
Email campaigns
To a list, a segment or a filter.
Templates
Reused, with merge fields.
Sequences
Multi-step, paused when somebody replies.
Opens & clicks
Per campaign and per person.
Bounces
Hard bounces suppressed automatically.
Suppression list
Honoured on every send.
Landing pages
Built here, published, feeding the lead list.
Web forms
Embedded anywhere, same routing.
Social posts
Scheduled, with the replies in an inbox.
Social leads
From the comments and the DMs.
Attribution
First touch and last touch, against revenue.
Events
Expos and webinars, with the captures attached.
The rest of it